WXXI Launches a New 24/7 PBS Kids Channel

WXXI, a trusted provider of educational media for children in the greater Rochester area, will launch WXXI Kids 24/7, a full-time PBS KIDS channel available on TV and via live streaming on digital platforms, on Wednesday, February 1, 2017. The free service, which can be seen on WXXI-TV 21.4 and Time Warner Cable 1277, will support WXXI’s mission to provide our youngest viewers with non-violent, commercial-free educational programming and ensures that PBS KIDS’ programming is available to all children and caregivers at a convenient time.

“WXXI has been part of our community for more than 50 years, delivering programs and services that parents trust,” said WXXI President Norm Silverstein. “We are excited to build on the work we do every day for Rochester’s families by adding this new 24/7 channel to our offerings.”

WXXI Kids 24/7 is also available as a live stream on pbskids.org and on the free PBS KIDS Video App for mobile and tablet devices. Later this year, the live stream will introduce a first-of-its kind integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. This new feature is grounded in research demonstrating that measurable gains in learning are achieved when children interact with both PBS KIDS video and games. The games will align with the learning goals of each TV series, deepening children’s engagement and supporting learning.

WXXI will provide the WXXI KIDS 24/7 channel free and over-the-air on WXXI-TV 21.4. It will also be available on Time Warner Cable Channel 1277. WXXI’s Create channel, WXXI-TV 21.3 and cable 1276, which featured PBS Kids programming daily from 6 p.m. to 9 p.m., will now provide lifestyle programming 24 hours a day.

WXXI’s main PBS channel, WXXI-TV 21.1 and cable 11, will continue to feature 11 hours of kids programming daily along with award-winning dramas, local documentaries, arts, nature, and public affairs programs.

The schedule of children’s programming on WXXI-TV will be different from WXXI Kids 24/7, offering families a variety of options. Viewers can find local station schedule information here: WXXI.org/kids247.

WXXI Launches a New 24/7 PBS Kids Channel